For the culture and media service segment, in 2016, Dadi Cinema achieved box-office revenue (before taxation) of RMB2,237 million, with growth of 1.1% as compared with corresponding period last year, approximately 4.9% of the national box office, ranking second among cinema investment and management companies throughout China. The number of viewers reached 73.25 million, marked another record high. In 2017, Dadi Cinema group purchased Orange Sky Golden Harvest Cinemas (China) Company Limited, the cinema layout of OSGH (China) in first and second tier cities, would make a good complement to the cinema layout of Dadi Cinema which focuses on second to fourth tier cities. Upon completion of transaction, the number of cinemas and screens operated and owned by Dadi Cinema would increase to 426 and 2,442 respectively, further consolidating its second leading market place  in the PRC. 2016 was the year which Dadi Cinema fully implemented  “Film+” strategy, Dadi Cinema, with the long term accumulated “movie culture group” in mind, innovated and broke through, integrated different resources, enhanced the cooperation across different businesses, strove to create an eco-system of cinema experience integrated with diversified operation of “Film+ Innovative Internet”, “Film+ Innovative Retail”, “Film+ Innovative Catering”, nurture a “movie culture group”, comprehensively explored the consuming potential of “quality life”. Dadi Cinema consolidated the existing market position and profitability, meanwhile, the investment value also won the recognition of the capital market. On May 2016, Dadi Cinema issued convertible bonds with an aggregate principal amount of RMB1 billion to Alibaba Pictures, and would open multi- aspect strategic cooperation with Alibaba Pictures .

 

In 2016, Culture and media service continued expanded upstream business and started the full layout in the content industry chain. During the year, Dadi Film developed the fields of films、television series、network television series and animation at full force on the basis of developing the issuing agent business. Dadi Film distributed “Days of Our Own”, ”Adventures of Weibaobao”etc. WuZhou Film Distribution Co., Limited, a 22.5% associated company of the Company, in this year, issued the “Chongqing Hotpot”，“Crouching Tiger, Hidden Dragon: Sword of Destiny” etc., achieved good performance. Beijing Oriental Dadi Media invest Co., Ltd, jointly formed by Dadi Film and Orient Bangxin Capital Co., Ltd., had basically completed first tranche of fundraising and investment with around RMB120 million. Meanwhile, Dadi Film commenced the formation of a cinema fund investment management company, with a view to leverage on the quality resources and excellence experience of Dadi Cinema and Dadi Film in terms of film and television terminals, distribution channels and management for capital leverage and to promote the development of content industry chain business with solid financial support.

 

 

For new business, Nan Hai Corporation commenced news media in 2015, and created new media with innovative model. The Company has established two business divisions, namely “HK01” and “Duowei Media”. Based in Hong Kong, “HK01” has now developed into a new media with over 550 employees. “HK01” strived to establish a media dissemination platform to create new interactive experience for its readers and dedicated to establish a new type of advocacy media and internet application services, and provided full services for its readers through the trinity multimedia platform, including: website, weekly magazine and physical premise. “Duowei Media” includes two major media, namely Duowei Monthly magazine and Duowei website. Duowei Monthly magazine sold in Hong Kong, Singapore and Malaysia. Driven by the commencement of “Film+” strategy of Dadi Cinema, the innovation commercial business of the Group accelerated expansion. The Group focused tightly on high quality consumer group, and established catering and retail business. Dadi Creative Catering was at the preliminary stage, led people’s new catering culture by the concept style of “Light”, “Close” and “New” and the operation mode combining with cinema. The acquired Crabtree & Evelyn, the international famous brand of skin care, completed on 30 September 2016, was undergoing the consolidation process. Both were expected to achieve good synergy and integrated effect in the key capabilities of original business and high quality resource of Dadi Cinema subsidiary, contributing to the long term client-side development strategy of the group in the future. 

Looking forward, the group continued to engage in three main businesses, namely culture and media service, property development and corporate IT application services. The Company would expand into the whole film industry chain at full force, promote the businesses in content investment and production, increase the advantage of terminal and issuance in cinema, create high quality pan entertainment culture platform, facilitate the development progress of existing property projects, meanwhile, strive to develop new property project, to further enhance the operation management level of corporate IT applications services, as well as actively plan the layout of new business. Contemporarily, the Group will fully conceive and develop new media and innovation business, promote resource sharing and strategy synergy across different business aspects, strive to build it as the new business growth point of the Group.